Coca-Cola Freestyle
After launching their revolutionary fountain machine, Coca-Cola Freestyle wanted an app that would keep their consumers engaged. The app has several features, but the best one is "mix mode," which allows users to create their own drink mixes, share them on social media, and even pour them directly from any NFC- or QR-enabled Freestyle machine! #AppDesign #ArtDirection #Branding #OOH
“The magic of Coca-Cola Freestyle is branded choice – you can choose your favorite Coca-Cola fountain beverage or one you’ve never tried or something you’ve created entirely on your own. The Coca-Cola Freestyle mobile app is an extension of that magic, and this latest enhancement takes it to a new level that we believe will fit seamlessly into people’s lives.”
Fountain of You
This component of the Coca-Cola Freestyle brand awareness campaign allowed users to explore the many new drink choices available from the machine. The app introduces users to the look and feel of the machine's touchscreen interface and gives them the opportunity to create a selfie featuring their favorite new drink. #AppDesign #ArtDirection #Social
