Rita’s Italian Ice

Italian ices and frozen custards star at this nationwide counter-serve chain with a range of delightfully different cold treats. Franchises communicate mainly through in-store signage, direct marketing and social media. #ArtDirection #Print #Social #Direct

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Brookie Dough

In this Tasty-style video, we show Rita’s fans how to enjoy one of their newest flavors, Brookie Dough.

 
 

Game of Treats

To capitalize on the series finale of Game of Thrones, Rita’s invited social media fans to pledge loyalty to their favorite “house” of delicious frozen treats.

Ice Storm Rita

In warm-weather markets like Florida or Southern California, the First Day of Spring is just another day of perfect sunny weather. No big deal. So, to raise awareness of this Very Important Day, Rita’s unleashed a storm of free Italian Ice.

Above: In-store signage. Below: Series of social media posts.

Above: In-store signage. Below: Series of social media posts.

4th of Gelati

July 4th is another big day for Rita’s. To celebrate, they offer a special layered version of their most popular treat, the Gelati. Let flavor ring!